Amaya, founded in 2004, is one of the world’s leading providers of software products and services within the iGaming and interactive entertainment industries.
It operates with a focus on developing, managing, and purchasing interactive technological assets with the potential for high growth.
The Canadian company owns a large number of gaming and interactive businesses including a range of top brands such as Cryptologic (through which it provides many of its slots), PokerStars, Full Tilt Poker, BetStars, Stars Draft, EPT, PCA, LAPT, and APPT. A large portion of those have come through the company’s merger with The Rational Group back in 2014.
Products and services offered by Amaya are available in a number of jurisdictions around the world including the UK, Italy, France, Spain, France, Estonia, Belgium, Denmark, Ireland, Greece, Bulgaria, Romania, Malta, Isle of Man, New Jersey in the US, Ontario and Quebec in Canada, and Schleswig-Holstein in Germany. The company offers its services in 26 different languages to cope with demand showing its global reach.
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A Brief History Of Amaya
Games: Online slots, online casino, online poker
Key Slots: Batman, Superman, Wonder Woman, The Incredible Hulk, Let’s Go Fish’n, and Pompeii
12 years ago, Amaya began trading and it was just six years later that the company went public. The starting price of stock for Amaya was $3. It is now valued at $20 per share. This is a price that has increased over time as the company has made several business acquisitions to expand the Amaya empire.
Undoubtedly, the largest acquisition was the $4.9 billion takeover of The Rational Group in 2014 that saw Amaya take ownership of some of the biggest brands in poker such as PokerStars and Full Tilt Poker.
The company has also purchased other big brands in the gambling industry such as slots developers Chartwell and Cryptologic as well as poker network OnGame and casino group Cadillac Jack. This enabled the Amaya name to become associated with more games being released in the online gambling market.
In April 2016, Amaya was awarded a renewal of approval for its operations to continue in the US state of New Jersey. This was a welcome piece of good news for the firm just a matter of days after it was confirmed that CEO David Baazov was taking an indefinite leave of absence amid allegations of insider trading. That decision left Rafi Ashkenazi as the interim CEO.
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The acquisition of major slots developers such as Chartwell and Cryptologic has seen a number of Amaya-owned titles hit the market to positive reviews over the years.
The developer holds the licensing rights to a number of DC Comics titles and the superhero-themed slots such as Batman, Superman, The Incredible Hulk, The Flash – Velocity, and Wonder Woman have been smash hits for Cryptologic.
A number of Aristocrat-developed land-based slots titles including Let’s Go Fish’n, Pompeii, and Wild Panda have also been developed for online gaming by Amaya. These have proved to be particularly popular at online casinos.
One benefit of acquiring a large number of online gaming brands is that there is a wide selection of games in the Amaya suite.
The most well-known acquisition of The Rational Group allowed Amaya to access the full range of PokerStars and Full Tilt Poker games. These two brands, controversially, now offer more than just online poker.
In fact, the decision for PokerStars and Full Tilt Poker to add more games to its product online was so controversial that it saw a number of individuals from the Team PokerStars Pro leave their roles as part of a boycott to the decision. These players included Victoria Coren-Mitchell, Alex Millar, and Isaac Haxton.
The two brands have not been affected by the boycott. PokerStars continues to offer casino games and sports betting as part of its online presence and Full Tilt Poker also offers a casino section where players can play a range of classic casino table games and slots titles.