Many players will have only recently started to enjoy the excellent range of Net Entertainment games available both here at Mr Gamez and some of the leading online casinos around the world. It may well therefore come as something of a surprise to learn that the company has actually been around since 1996, only two years later than Microgaming and before even the other powerhouse of casino software provision, Playtech. The company’s founders started out in the land based casino market initially, and the primary initial focus of their efforts was transitioning that experience to an online audience. However, rather than immediately targeting world domination, the company started small and looked to establish itself in its home market of Sweden before branching out.
There are now various things about the company that stand out, although one of the most prominent from a software perspective is how they approached the market. Naturally, as a late starter, the best way to gain market share was to partner with established casinos. All software developers, large or small, need access to the market itself and this means either convincing casinos to use the software or to set up their own. Establishing a casino is no mean feat, with only the likes of Mr Green, also from Sweden and home to some of the best Net Entertainment games, successfully taking a chunk out of the market without years of history behind them. Therefore, Net Entertainment had to do more than just provide top class games to get operators on board.
This led to the establishment of the company’s CasinoModule platform, which not only enables operators to deliver top notch games such as Thief and Jack Hammer, but also manages everything from financial transactions to loyalty points and bonuses. In effect, the casino itself can get on with the business of marketing and backend business, with the actual casino platform itself all taken care of.
From a player’s perspective, Net Entertainment has become so successful so quickly due to the overall quality of the games. While the company has not had as long as its competitors to build an extensive catalogue of games, they already offer more than ninety titles, the vast majority of which can be enjoyed here at Mr Gamez for free. They have left no stone unturned when it comes to themes and offer both original and licenced classics. Scarface, for example, is graphically stunning and pushes bonus rounds to the limits and is based on a property that no other developer had thought to snap up.
Some of their games take obvious inspiration from popular culture, such as Crime Scene, which is just like playing CSI on the reels, and Hot City which takes more than a little from the Sex and the City franchise. Established and popular slot themes are also not beyond the realms of possibility for the company, and they have entries in the common Egyptian and Oriental ranges with Egyptian Heroes and Tiger Moon respectively.
As a full service company, Net Entertainment also offers some of the best table games around, all continuing to bear the hallmarks of their slots range with great graphics and sound, not to mention features that cannot be found anywhere else. Among the most popular are Roulette Pro and TXS Hold’em Pro Series, which are both great examples of the Net Entertainment style. You can play both of these games, plus all of those mentioned above, completely free here at Mr Gamez.
So, overall Net Entertainment continues to scoop up market share. Indeed, it has already established itself as a solid number three around the world, and is even in a healthy second place in its home European market. You can find out the best places to play Net Entertainment games for real money on the dedicated pages of any of the games linked throughout this article.