Betfair has solidified its position as one of the premier online gaming sites and its regular online casino continues to earn rave reviews among the Mr Gamez staff, with an eclectic mix of games and top class promotions that are worthy of any casino operator. While some of their main competitors like Ladbrokes and William Hill are casting admiring glances at the Australian gaming market, they instead set out their stall in an attempt to tackle the newly regulated US gaming market, starting with New Jersey, and those plans are starting to come to fruition with the launch of their first online casino property in the country.
Unlike the Betfair Casino that we have all come to know and love that utilises Playtech as its gaming backbone, the company has set up a completely new site that US players will be even more familiar with as it brings the best of the IGT gaming range to their screens. Even in these early days, Betfair’s US casino offers more than fifty games, incorporating the leading slots from the platform such as Star Trek and Monopoly, both of which you can coincidentally find in full in our IGT video slots section here on the site. The slot games are backed up by all of the classic casino favourites like roulette and blackjack and the casino itself has already seen an influx of new players that are taking full advantage of newly legalised gambling with one of the biggest brands.
The US market was always a natural expansion choice for Betfair as they already have a longstanding presence in the country through their involvement with TVG. That company operates the TVG horse racing television network which reaches more than thirty million homes across the country and already offers fully licenced horse racing betting across online and mobile platforms. Drilling down even further into TVG’s market share demonstrates that they are also familiar with the New Jersey market as their 4NJBets brand is the only online horse betting platform available to residents of the state.
Betfair’s entry into online casino gaming in the state comes from their partnership with Trump Plaza Associates, one of a handful of companies that already holds a full online gaming permit in New Jersey. Players will also be pleased to see that this is by no means a soft launch and the casino experience already measures up well to others found around the world. This is not just because of the quality and quantity of games, but also due to the games being available on PC, Mac and Android mobile devices for one of the most accessible selections around.
In the meantime, Betfair Casino continues to go from strength to strength with a presence virtually all over the world, and if you want to get involved with what the casino has to offer, we’d point you in the direction of our Betfair Casino review here on the site, covering all of the very best games, promotions and much more.