We recently reported here at Mr Gamez how the Betsson brand had decided that land based gaming and betting was no longer for them and that they were instead planning to take their entire operation online. This entailed the closure of one of Sweden’s most famous betting shops and saw their mobile and online sites receiving a major overhaul. Now, the company is looking to expand and has taken the first step in doing so with the acquisition of a popular Dutch online casino group.
The crown jewel of the gaming group is unquestionably Kroon Casino, which you can read all about right here at Mr Gamez as it appears on our list of the best online casinos for Dutch players. Using Net Entertainment software, it provides one of the most comprehensive line-ups of bonuses and games in the country and continues to be highly recommended. Also in the group is Oranje Casino, which makes use of a similar format and is almost as popular as Kroon in the country.
The size of the deal itself is perhaps the most striking part and clearly signals Betsson’s intentions going forward. The total price comes in at €100 million, with €40 million being paid in cash and the remainder in Betsson shares. The company may also be required to pay a further €45 million as part of the deal, which is contingent on the outcome of the forthcoming re-regulation of the Dutch market. For their money, Betsson is gaining quick and easy access to the Dutch and Belgian online casino playerbase.
Magnus Silfverberg, the President and CEO at Betsson, commented on the deal, saying: “With this acquisition, Betsson gains a strategic position in the Netherlands and becomes one of the biggest players on the Dutch market which is expected to be re-regulated during 2015. This would give Betsson profits from locally regulated markets exceeding 25 percent of the group’s total profit. The deal also gives Betsson a larger and more significant presence in continental Europe.”
While the benefits of the deal are clear for all to see, Betsson already offers one of the most comprehensive online betting and gaming destinations around. Their existing online casino ranks highly within our list of reviews here at Mr Gamez, and we definitely encourage our players to check them out for themselves. If you’re in Belgium or the Netherlands, then Kroon Casino is definitely one of the best choices and you can find all of our recommendations on the dedicated list of best online casinos for Dutch players here on the site.