Evolution Launches Specialist Live Casino Platform for Grosvenor

Evolution Gaming has been cropping up with increasing frequency here on the Mr Gamez blog over recent months and this is down to them carving out a reputation for being the go to company for live dealer streaming games. They have hit the news again this month with the announcement that they are behind the launch of an exclusive live dealer platform for Grosvenor casinos which went live on the 4th of November.

For many, the new partnership is the perfect fit, as more players enjoy live gaming at Grosvenor Casinos in the UK than with virtually any other operator. It is therefore only right that the casino offers a comparable experience and they have taken things a step further by implementing all of their branding on the new casino platform which not only doubles the capacity of their existing live casino but also allows room for plenty of further expansion in the future.

Steve Salmon, the Director of Digital Innovation at Grosvenor Casinos, noted: “This is a fantastic new environment which brings our retail experience to life in the digital arena. With our heritage, experience and expertise in table gaming, it is a great opportunity to take these skills truly cross-channel and provide customers with the most authentic live casino experience.”

The new partnership has kicked off with four dedicated Grosvenor branded tables, with the exact layout and design of those found in their land based establishments. Players can try their hand at live versions of roulette, blackjack, blackjack gold and baccarat for starters, with all four tables available around the clock.

Salmon continued: “Our customers will be able to play across all of our distribution channels sharing a joined up experience. Our environment looks absolutely stunning with dynamic backdrops created using large plasma screens that can display innovative and subtle lighting effects, branding and messaging. This gives us massive crossover potential across all of our channels of distribution, for example, with the opportunity for live promotions hosted in parallel in-club and online, and for a single loyalty system rewarding both in-club and online play.”

Indeed, few online operators can come close to matching the experience or the land based footprint of Grosvenor and the deal real does open up some brand new possibilities that will allow the company to make playing online and at a real table a seamless experience, taking the current trend for integrating mobile and online gaming to a whole new level. The live tables are already available on PCs, Macs and iPads, with their live roulette tables also being compatible with iPhones and Android smartphones. The blackjack tables are both slated for launch on mobiles later this month, instantly meaning that the Grosvenor live dealer offering is one of the most flexible and accessible around.

Evolution Gaming did of course play a massive part in this new development and Svante Liljevall, Chief Operating Officer at the company, commented: “Working closely with Grosvenor Casinos we have not only created the excitement of its land based casinos online, but we have also created an innovative interconnection between the clubs and online. In particular, the use of native speaking English dealers in Grosvenor’s new live casino has strong appeal for customers who value the rich rapport that can build up between dealers and their regular players.”

This is clearly one of the most exciting developments in live dealer gaming in some time. As you’ll know if you’re a regular visitor to the blog, we’re big fans of the concept and see the growth of the sector as being the only thing that is comparable to mobile gaming at the moment. With Grosvenor serving more than a million customers every year, this is definitely a step in the right direction. You can find out all about their leading land based venues right here at Mr Gamez, together with a comprehensive review of their online offering. Naturally, that online offering now incorporates all of the live table games featured in this article across a multitude of devices and platforms.