A unique partnership has hit the news and it concerns various parts of the casino industry that we like to keep a very close eye on here at Mr Gamez. Not only does it involve IGT and Grosvenor Casinos but it also marks something of a world first as the companies have teamed up to make use of the IGT Cloud system with three of the latter’s land based casinos in the UK being the first to implement the network across multiple locations.
The Grosvenor Casinos in question are located in London, Reading and Coventry and include the flagship Grosvenor Victoria property that you can find out all about right here at Mr Gamez. The IGT Cloud itself provides partners such as Grosvenor with instant access to IGT’s entire game library and their advanced analytics systems. More importantly, casino activity can be closely monitored from just about anywhere to make real time decisions about which IGT games are available on gaming terminals at any time. This feature has been built on the fact that Grosvenor has recently taken delivery of IGT gaming terminals that are not confined to one game. Like an online casino, the terminals themselves can load up any title from the range on demand depending on what the players are looking for.
In practice, this means that if a group of players turns up with a particularly keen interest in Siberian Storm, for example, then the Grosvenor staff can proactively devote more resources to such players by switching out Rainbow Riches machines for more Siberian Storm games, all at the touch of a button.
Simon Beacham, Grosvenor’s head of electronic gaming, commented: “We are always looking for ways to provide our players with the very best gaming experiences possible. Through our IGT Cloud we now have the ability to evaluate the performance of games and quickly offer the best and newest IGT games to our players. Now our customers can benefit from a customised gambling experience with the games they want available at a touch of a button.”
Beacham does indeed raise a valid point when it comes to new IGT slots. The new terminals mean that the casino experience is less about the hardware and shipping is taken out of the equation completely. This puts Grosvenor into a position whereby they can take the latest and greatest games to come off the American company’s production line and deploy them directly to players within a matter of minutes.
The IGT Cloud also has a large impact on exactly how Grosvenor Casinos will be managed in the years to come. IGT has won numerous awards based on the fact that they not only supply games, but also entire management schemes from loyalty points to casino accounting systems and much more besides. The tools included mean that the floor managers can analyse player trends in real time and divert their resources accordingly. Sabby Gill of IGT added to this, commenting: “The deployment of the world’s first multi-site cloud casino environment with Grosvenor Casinos is a sign of IGT’s forward thinking approach to driving technological innovation in the gambling industry. The IGT Cloud gives casinos the ability to optimise the gaming floor, thereby driving revenue and enhancing the gaming experience for the player.”
The cloud solution will be rolled out across a wide range of Grosvenor properties throughout the UK later in the year, but if you want to get a head start then be sure to check out our coverage of the Grosvenor Victoria in the land based casino section here at Mr Gamez. You can also brush up on your skills and strategies on a wide range of classic and more recent IGT slots by checking out the dedicated IGT page here on the site.