We have covered developments in the newly regulated Italian online gambling market rather closely over recent months and one of the biggest deals so far was completed this week. Prima Networks may not be the name on everybody’s lips when it comes to games but they are a central cog in the online gaming machine in Europe. They hold the exclusive rights to licence Microgaming software to third parties in many of the continent’s regulated markets, including Denmark, Germany, France and of course Italy.
Many companies have found that the best and almost only way to gain a significant foothold in the Italian market is through linking up with an existing operator and that is where Cogetech comes in. The company is a highly regarded market leader in the gaming sector in Italy, covering over five thousand video lottery terminals, nearly forty thousand slots in fifteen thousand locations, together with sports betting facilities and electronic payment systems. In essence, they are an essential part of the Italian market and a worthy partner for any operator looking to expand into the territory.
Such operators don’t come any bigger than Microgaming and with the entire catalogue of games fully licenced through Prima Networks, including trademarks and other associated factors, the deal looks set to be a massive success. The deal initially sees more than thirty games hitting Cogetech’s online gaming hub iZiplay, including two particular Mr Gamez favourites in Tomb Raider and Thunderstruck 2.
Loraine Schoevers, a Director at Prima Networks, commented: “We are delighted that Cogetech chose Prima Networks Limited, powered by Microgaming, to augment their online game offering. Our slots are favourites among online players and will form the perfect addition to iZiPlay.”
Fabio Schiavolin, the CEO at Cogetech also commented on the deal, saying: “Through this agreement with Prima Networks Limited, we are able to add Microgaming’s internationally recognised slots to our online casino. We are incredibly excited to launch Casino Pacific; we believe it will be hugely popular, not only to our existing player base but also to new prospects.”
“Casino Pacific”, as mentioned by Schiavolin, is a dedicated channel on iZiPlay where players can exclusively access Microgaming-only content including the aforementioned Tomb Raider and Thunderstruck 2 online slots. You can check out both of these games and many more Microgaming favourites right here at Mr Gamez and, if you’re not in Italy, the very best places to play for real including at the likes of All Slots Casino and Royal Vegas.