Net Entertainment is of course one of the biggest success stories of recent times in the gaming industry but with no casinos of their own, they do of course rely on partners in order to actually deliver their top notch selection of games to players. That is of course nothing new in the industry, with casinos like Mr Green already doing a top notch job of bringing classic games like Gonzo’s Quest and Mega Fortune to players, not to mention hugely successful and innovative new releases.
The number of casinos that offer a company’s games is always a fair measuring stick of success and that is exactly why it is always notable when new partnerships are formed. The latest of those, at least where Net Entertainment is concerned, is between the Scandinavian developer and both Betfair and Comtrade. As you’d expect, the deals will see the full selection of slots and other games delivered to Betfair’s own players and Comtrade’s own partners, with the latter serving as something of a games aggregator. They’re certainly no slouches in that regard either, with the NetEnt deal coming hot on the heels of a deal that will also see Microgaming’s Quickfire platform and related games also being delivered in the same way.
Betfair is a massive name among many players. Its core market could easily be considered to be the UK, although there is a distinct international flavour, not least from the number of currencies accepted at the casino, with everything from Australian to Singaporean Dollars accepted. For a long time, the casino selection at the betting exchange operator was primarily associated with Playtech, although they have quietly expanded the selection over time to integrate titles from other great developers including Betsoft, IGT and NextGen. Now, Net Entertainment is sure to be another welcome addition to the list.
Bjorn Krantz, Managing Director at Net Entertainment, kept things concise when commenting on the deal, saying: “We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer.”
As for Comtrade, nobody can deny that the combination of Net Entertainment and Microgaming slots in one place is a compelling one. They combine that with one of the most trusted and widely used live dealer casino platforms in the world, which explains their base in Slovenia, with Eastern Europe being a popular choice as the base for any live dealer platform. Their customers include some big names, not least Genting, which offers primarily land based gaming but is also putting plenty of work into the enhancement of their online platform.
Steven Valentine, Comtrade’s Gaming Director of Interactive, was particularly happy with the new deal, commenting: “NetEnt content is respected the world over and they have been at the cutting edge of game design for many years. The extreme level of attention to detail that they show in their games fits well with our long term vision for platform technology and will help us greatly as we expand our client base.”
The new slots and games are expected imminently, so if you want to be fully prepared for their delivery then be sure to head over to Betfair now – it carries the Mr Gamez seal of approval as a casino operator and, as mentioned within the article, will see Net Entertainment joining some established big names in order to make for one of the most compelling online slots selections around.