Ladbrokes and Net Entertainment are two of the biggest names in the casino gaming world. The former is widely known as one of the biggest bookmakers both in its native UK and, thanks to aggressive expansion strategies, many other territories around the world. Net Entertainment may not have the heritage and longevity of Ladbrokes, but they have become the name on every slots fan’s lips thanks to their unique combination of graphics and gameplay that has quickly turned into a whole new genre in its own right. Fans of both of the big names can now enjoy both at the same time thanks to a brand new partnership agreement that will see top class Net Entertainment games delivered through Ladbrokes’s own dedicate delivery platforms.
Net Entertainment’s Managing Director, Bjorn Krantz, was particularly enthusiastic about the new partnership and sees the fact that Ladbrokes have chosen Net Entertainment for their next stages of expansion as reflecting on just how far NetEnt has come in the industry. He said: “We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our best in class portfolio games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK and we are confident that our content will be well received by Ladbrokes’s player base. Net Entertainment’s exposure in the UK has increased significantly over the past year, which is in line with our strategic plan to build up a solid and long term business venture together with our UK partners.”
The deal itself covers both the online and mobile platforms at Ladbrokes, which fits in perfectly with the bookmaker’s own strategy of optimising all of its online gaming channels for use across a number of devices. However, Net Entertainment fans will need to be patient if they prefer some of the company’s lesser known slots, such as Fruit Shop or Wild Turkey, as the two companies will be working together to add a hand-picked selection to the range over the coming months.
Krantz continued: “Ladbrokes will initially launch with a few of Net Entertainment’s best in class games, which will gradually grow over time. This deal will further strengthen our position in the UK and solidifies the trust and confidence our partners have in our operational and technology leadership.”
This comment demonstrates that the biggest names will be the focus of the initial partnership and so fans of the likes of Gonzo’s Quest, Thief and some of the other Net Entertainment classics will soon be able to get their hands on the games using their Ladbrokes membership. The games will also of course complement the existing availability at Ladbrokes Casino, which already boasts a huge selection from the likes of Microgaming. This means that switching between Thief and Thunderstruck 2 will be completely seamless and brings Ladbrokes into line with the latest trend of offering casino games from a wide number of online developers.
Remember, you can play the widest selection of no deposit Net Entertainment and Microgaming slots around right here at Mr Gamez. Whether you want to get some practice in on one of Ladbrokes’s existing Microgaming titles or get up to speed with the top NetEnt games before they hit your screens for real cash, you can do all of that and more right here on the site.