New Ladbrokes and Playtech Partnership Launches “Vegas” Gaming

While the big news of the week may be that Ladbrokes has signed a new deal with Net Entertainment to offer the company’s slots at their online casino, we certainly should not forget the partnership that was signed with Playtech earlier this year. In total, Ladbrokes is now officially partnered with all three of the biggest names in online casino game development and will no doubt become an increasingly popular choice among casino players with diverse tastes. Indeed, as things stand Ladbrokes is the only online casino where you can currently enjoy games from all of the big three without having to switch between accounts.

Ladbrokes - Vegas GamesThe first step in the new agreement between Playtech and Ladbrokes will be the creation of a “Vegas” tab on the bookmaker’s existing online casino platform and it is intended to cover both the desktop and mobile versions of the casino. The full launch of the new tab will see seventy of Playtech’s desktop casino games added to the site and an impressive thirty across mobile platforms like iPhones and iPads. Like the Net Entertainment agreement, the rollout of new games will then be staggered over the coming months, with the intention from both parties that all 400+ games in the Playtech catalogue will eventually be delivered via as many devices as possible.

The rollout has already begun, with Playtech slots such as The Sopranos, Monty Python’s Spamalot and Little Britain already available on the site, together with even more options for fans of traditional casino entertainment like blackjack and roulette. The deal also saw Ladbrokes integrating the highly regarded IMS platform from Playtech into their overall offering, which is dedicated to customer retention and improving the all-round membership experience. From the player’s perspective, this means even better rewards that are customised specifically towards your preferred games and playing style.

Richard Glynn, the CEO of Ladbrokes, commented on the deal, saying: “We are delighted that Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offering across all channels. This, together with the establishment of Ladbrokes Israel which was formed in May has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months.”

Playtech’s COO, Shay Segev, also weighed in on the developments, stating: “We are very happy to launch the new service with Ladbrokes via the ‘Vegas’ tab. The unique capabilities of the tab, which is supported by Playtech’s IMS solution, will deliver significant benefits to Ladbrokes, enabling them to maximise lifetime player values.”

With Ladbrokes now in a position to offer one of the widest selections of well-known online casino games in the world, there is no better time to get to grips with as many of them as possible by trying them out right here at Mr Gamez. From Microgaming’s Asian Beauty to Net Entertainment’s Gonzo’s Quest and Playtech’s Iron Man 2, a huge selection is available to enjoy right here on the site with absolutely no deposit ever required.