Novomatic has been making increasingly frequent appearances here on the blog pages of Mr Gamez, and not just due to the undoubted quality of their land based and online casino games. They have also been snapping up companies across Europe in order to enhance their existing brands and the latest acquisition took place this month as they announced a deal to bring Iceland’s Betware into the Novomatic family.
Betware Holding is based in Iceland and is universally regarded in the country as being the market leader in online lottery solutions. The company launched in 1998 and went on to become one of the most famous gaming brands in the local market thanks to their focus on state of the art technology. Nowadays, they are the leading partner of virtually every one of Iceland’s national and corporate lotteries when it comes to online delivery of gaming and content.
The deal sees Novomatic acquiring a ninety per cent stake in the company through their Novo Lottery Solutions brand, a wholly owned subsidiary. The remaining ten per cent will continue to be held by Betware’s management team.
Commenting on the acquisition, Thomas Graf, the Chief Technology Officer at Novomatic, commented: “Betware’s open platform architecture is second to none, providing tailor made solutions to any small or large scale lottery operation. It seamlessly integrates a complete range of product verticals including those of third-party vendors.”
In spite of having a dedicated subsidiary company in Novo Lottery Solutions, Novomatic’s experience and penetration in the market is somewhat limited. However, they hope that the acquisition of Betware will provide them with a quick and easy entrance into the market, with the company now looking to forge a respectable position within the sector across Europe to complement their existing online gaming brands.
Graf continued: “Our acquisition of Betware has been a logical step to further enhancing our competency in electronic and video lottery technologies. With our combined resources, know-how and industry expertise we will be able to offer any lottery operator a 360 degree solution for all distribution channels including online, mobile and land based. I am convinced that with Stefan Hrafnkelsson’s experienced and dedicated management team, we will fully leverage our potential and surprise the industry.”
Stefan Hrafnkelsson is the Chief Executive Officer at Betway and he too commented on the story, saying: “We are very excited and are looking forward to joining the Novomatic Group and jointly contributing industry experience, talent and expertise. We are confident that this transaction will create new value in the lottery market, linking together the strength of Novomatic with Betware’s innovative lottery solutions. I strongly believe that together we will become the market leader within the lottery segment.”
Betware has come a long way since their first online product, which was a sports betting solution for the Icelandic Soccer Pools, as evidenced by this deal. Novomatic, on the other hand, has many years of experience, not to mention a huge number of excellent online casino games. Whether you’re looking to give their most noteworthy slots a spin or simply want to find out where to play them for real cash, you can do all of that and more right here at Mr Gamez – check out our dedicated Novomatic slots category and the online casino review section for absolutely everything that you need to know in order to get up and running.