Odobo may not be the biggest name developer of casino games, but they are quietly building up a reputation for creating and hosting some of the most compelling HTML5 cross-platform gaming content around. Their reputation looks set to become a little bigger in the coming weeks as they have signed up Betfair, one of the biggest gaming brands around, to carry their content in time for the World Cup using the unique Odobo Marketplace infrastructure.
The marketplace itself is something of an industry innovation in its own right, which effectively brings together game developers and big brands, with Odobo acting as the middleman in an App Store style ecosystem by providing quality assurance and support to the developers who are looking to bring their games to a wider audience. It is of course crucial that the marketplace has end user casinos for developers to want to utilise the system and the addition of Betfair as the second major name looks set to have a big impact on the Odobo Marketplace’s reputation.
The initial deal will see 23 games from the Odobo Marketplace landing at Betfair, with the exclusive line-up being launched specifically with the FIFA World Cup in mind. The agreement also caters for the inclusion of sixty more games in 2014, with content coming from numerous different design studios that make use of Odobo’s unique suite of software tools.
Commenting on the deal, Julian Jarvis, Chief Business Affairs Officer at Odobo, said: “Odobo provides leading operators like Betfair with a powerful new way to engage with game developers and bring engaging new content to their players. We are delighted to have Betfair adopting our unique model – one that supports key stakeholders in the industry from game concept through to end user. This deal also represents a significant increase in the distribution opportunity that we offer to our approved developers.”
Betfair joins Bet365 among the big name distributors of games from the Marketplace, with the latter inking an agreement towards the end of 2013 as reported here on the site. That previous deal has seen many more smaller developers flocking to the platform, with Odobo itself taking care of distributing and delivering content, while also providing a range of tools and consultation for the developers to take their services to the next level.
The first wave of Odobo games are expected to land on Betfair in the coming weeks and will be featured alongside games from their current partners including Playtech and other big name brands. You can prepare for their launch now by checking out our Betfair review here on the site, covering everything about the games, bonuses and more.