One commonly known trait of Playtech is that they are always looking to add extra value for their partner casinos and players by adding in more features and options that suit everyone involved. While their new game releases come about as frequently as the other big name developers like Net Entertainment and Microgaming, they also have a dedicated team that aims to keep their existing slots, table games and just about everything else among their 400 strong selection as fresh as possible. The latest addition to their portfolio is game-specific free spins and bonuses.
The game-specific bonuses are perhaps the highlight of the new developments and add a whole new layer of flexibility and innovation to any Playtech casino. They work on a casino-wide level and allow the operators to apply certain bonuses to specific games. This means, for example, that bonus credits can be applied to a player’s account for only a certain game or other similar titles. In practice, this means that when a new Marvel slot is released – arguably the most famous series of all when it comes to Playtech – anyone with a history of playing existing games in the range can be credited with some free cash to try out the new one. This is a great situation for the casinos as it allows them to target specific players and games, while also working out well for the players themselves as they get an opportunity to try a game that they would likely have had a few spins on anyway without the need for risking their own bankroll.
The free spins promotions work in a similar way, although rather than crediting bonus cash, the casinos can offer players free spins as part of their promotions. The system itself is flexible, as the spins can be offered on a per player and per game basis. Regular casino players will know that many Microgaming casinos offer free spins on the likes of Thunderstruck 2 as part of their welcome bonuses, but changing the game or number of spins involves working directly with Microgaming. For Playtech casinos, they can instantly update information like spins and games in house, without the need for contacting the developer directly, offering free spins on Fantastic Four one day and the same on Tennis Stars or Vacation Station the next.
Naturally, Playtech are extremely proud of these new developments and Shimon Akad, Playtech’s VP of operations, commented: “We are thrilled to introduce these industry leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue. We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.”
If the idea of having some free cash or spins on your favourite games appeals then be sure to check out our casino reviews, covering the biggest and best Playtech operators in the world including Casino.com, Mansion and Grand Reef.