Spielo, the gaming product brand of GTECH, is one of the most important names on the UK high street among casino style gamers. Their focus on business to business activities has seen them establish a presence with some of the leading names in the country, with Coral being one of several. In late September of this year, Spielo’s popular Brilliant Fruits game was added to more than seven thousand gaming terminals across the Coral portfolio and is proving to be a big hit among players.
Brilliant Fruits stood out at the time for being one of the first games to be ported from Spielo’s online casino platform to a land based environment. The classic style of the game, where fruits and other familiar symbols make up the bulk of the action, had made it an international hit and one that the likes of Coral could not wait to get their hands on. The company’s faith and excitement over the game proved to be justified as the game has become one of the biggest high street gaming hits of recent years.
Richard Barr, Head of Content at Coral Betting Shops, commented on the success of the game, saying: “Brilliant Fruits is off to a strong start at Coral Betting Shops and initial results suggest that performance will only continue to grow. Brilliant Fruits is significantly enhancing our multigame line-up, providing our players with an internationally proven game that is tailored to their preferences.”
GTECH, which incorporates Spielo and several other familiar gaming brands, is looking to tread the familiar path of building on a great range of content to enhance their expansion opportunities. They worked with UK firm Betdigital in order to make Brilliant Fruits compatible with Coral’s line of betting machines and they look set to continue with even more releases in the future.
Heath Samples, CEO of Betdigital, stated: “Being selected as GTECH’s development partner for the UK market was a real honour for us and ratified all our hard work and success in the UK B2/B3 market to date.”
GTECH’s Vice President of Commercial Gaming, Marcel Heutmekers, also commented, saying: “We are happy to provide a top-performing game from our extensive game library to Coral Betting Shops. Coral represents one of the biggest companies in this market and is an important partner. All parties involved have benefited from developing and marketing Brilliant Fruits in the UK. We are now planning to extend the partnership with Coral and Betdigital with more games in the pipeline.”
While Brilliant Fruits is currently an exclusive in high street shops, the success means that we are likely to see a partnership covering the online space too in the not too distant future. If you want to get to grips with classic style games like Brilliant Fruits now then be sure to check out our classic slots category here at Mr Gamez, where we have all of the fruit symbols you could ever want and plenty more besides!