It is no secret that when it comes to online casino gaming, the UK is one of the best places to be as a player. There are very few restrictions on what can be played and the population’s general appetite for the latest slots and other action means that every brand wants to be a part of it. Of course, there is no shortage of top quality online offerings already available to players, with big name bookmakers in particular already holding significant chunks of the market. From Paddy Power and Bet365 to William Hill and Betfair, these brands are the biggest names in gaming in the UK and boast thousands of happy players. However, there’s always room for one more when they do things a little differently and Vera & John Casino has made it clear that they want in on the action.
The casino itself has been a long-time favourite here at Mr Gamez, with the most notable part of the operation being their willingness to take on just about any major gaming name in order to deliver the widest selection of casino games around. As of right now, you’ll find some of the biggest and best online slots from the likes of Microgaming, Net Entertainment and BetSoft, alongside all-time classics from the land based scene courtesy of IGT, Bally and more. Now, they’re looking to capitalise on this breath-taking selection of games by bringing them all to UK players, with the sheer number of titles alone being a great reason to play there.
Of course, it takes more than thousands of different games in order to become a big name in such a crowded market, but the casino has plans to tackle that with one of the biggest casino marketing campaigns ever seen. Just as UK players can access virtually any online casino, there are also relatively few restrictions on advertising on television and Vera & John hopes to make an impact by setting aside a £3 million budget for such a campaign, headed up by their Chief Marketing Officer Jason Gallucci.
Gallucci commented on the plans, saying: “We are launching into a crowded market space and need to create a brand that uses the power of earned media. It will potentially be across all channels while building in the ability to create PR and social ripples.”
The casino will be selecting one or multiple marketing agencies in the near future in order to deliver their expected results, so our UK readers can expect to hear much more about the casino in the coming months.
If you’re already tempted by the prospect of a great selection of games and some high quality bonuses and rewards then you certainly don’t have to wait for the campaign to hit your screens. Vera & John is loaded up and ready to go in the UK and around the world and you can find out all about what it has to offer in our full and thorough review here at Mr Gamez.