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Having established itself as one of Asia’s market leaders in online gaming, in 2012 138.com decided it was time to offer that decade of experience to a European audience. They set-up their European headquarters in the Isle of Man, where its operations are run by Fesuge Ltd, whilst it is licensed in both the Isle of Man and the United Kingdom.
Quite where the 138 part originates from I’m not sure, but it may be more than coincidence that the number 13 is generally considered unlucky in Western Culture, whilst the number 8 is generally accepted to be a lucky omen in Far-Eastern cultures – but, hey, if I was at all superstitious I’d have probably never treated myself to the joys of casino gaming in the first place.
138 do claim to offer an Asian-style casino adventure but, bar a few symbols on the homepage, I didn’t get much of a taste of Asia. Part of that may be because the live-casino was under re-design, and this new-look could be well-worth checking out when it arrives.
However, there’s plenty of other games to keep you busy in the meantime, Blackjack, Roulette, Craps, Baccarat, 3-Card Poker, Ultimate Texas Hold’em, Caribbean Stud, Casino War, Perfect Pairs, and Red Dog. There’s also Video Poker with fun varieties such as American 100 Hand, Scratchcards such as The Wadfather and Zombieville, and soft games including Final Score and Keno.
Slot players can also enjoy a feast of over 120 slots from Microgaming and Amaya, of which I’ll go into more detail later.
Players looking to combine the delight of a casino and a sportsbook can also bet on golf, horse racing, football, greyhounds, motorsports, cricket, darts and lots of other sports.
Three-Tier Welcome Package
Three deposit bonuses are available for all new customers at 138.com, and you can make the most of a 100% first deposit bonus of £200 to try out the casino. If you decide it’s a casino you’ll love playing at, or you need a bit more time to decide, then your second and third deposits are both eligible for 50% deposit bonuses of up to £340. All 3 deposit + bonus combinations will need wagering 20x prior to withdrawal, and you have up to 30 days to fulfil these requirements. Most slot games count 100% towards your wagering requirements.
Lots Of Slots
Software providers may be limited to just Microgaming and Amaya, but there are still lots of slots which should float everyone’s boat. Film and TV themed slots are plentiful, and you can spin happily away on Terminator 2, The Dark Knight Rises, Bridesmaids, Superman Last Son of Krypton, Lara Croft Tomb Raider and Battlestar Galactica – and the ever popular Game of Thrones.
Meanwhile, anyone seeking a big jackpot win would do well to try a few spins of Mega Moolah, which was offering a jackpot of over £6 Million as I typed these words.
Other epic games that you might want to play include Gold Factory and Immortal Romance. In Gold Factory you’ll be hoping to trigger the Boiler Room Bonus and the Reactor Room Bonus. Meanwhile, in the vampire-love themed Immortal Romance you’ll get to meet the sexy quartet of Michael, Sarah, Amber and Troy who can trigger features such as All Wins Multiplied x5, Wild Vines, Rolling Reels, and Vampire Bats.
If it’s sexy you want though, you could play at being a Playboy, and pull-up at the Playboy Mansion to meet Kimi, Sophie, Ashley and Jillian who mix sex appeal with sexy features including the Wild Night Feature.
One area where 138.com seems to currently be letting itself down is a lack of ongoing promotions for its casino members but, as there are several promotions for sportsbook backers to enjoy, hopefully these promotions may appear soon.
If you like a bit of sports-betting too, then you might want to check out 138’s interesting golf, tennis and football promotions which include Money-back specials if your tennis selection loses in a final-set tie-break, or golfers lose in a play-off.
Mobile Instant Play
138.com could probably do themselves a big favour by making more of the fact that both their casino and sports-betting services are available on mobile instant play, and the website instantly optimizes itself onto mobile devices such as iPads, iPhones, Android Phones and Tablets instantly, aesthetically pleasingly, and in a way that makes mobile navigation easy.
There’s absolutely no faulting the level of support at 138.com, and the 24/7 live-chat option is easy to access thanks to a clearly marked shortcut at the top left-hand side of any page you’re on. There’s no long-winded signing in requirements either, just ask any question you want and wait for the answer. If you prefer contacting your casinos via other methods, then email, a phone number, and Twitter details are all available via the “contact-us” shortcut at the foot of the homepage.
Lucky Or Not
I’d give the marketing department at 138.com a kick-up the ass, as they don’t really make a big deal about their excellent customer support and mobile instant play, whilst the lack of regular casino promotions may well cost them customers in the long run. However, if you’re a big fan of Microgaming’s excellent slots then you’ll definitely want to sign-up for 1, 2 or 3 of those generous welcome bonuses, whilst the added pleasure of a handy sportsbook will tick another box for plenty of punters. Whether you’re lucky or not at 138.com, nobody knows, but you would have to be superstitious now to give it a go.